2010 N.W. Ag Show A Hit!
In what has proved to be a difficult market for trade shows, the N.W. Ag Show continues to perservere and buck national and regional trends. This year’s show, just ended January 28th, posted gains in attendance and strong exhibitor sales.
BDC Advertising, Inc. has been the agency of record for the show for the past 5 years and in cooperation with the N.W. Ag Show management team has worked to log steady increases over those years.
To the full credit of the N.W. Ag Show management team has been their continued support and response to exhibitor and market needs. Last year, the N.W. Ag Show brought all their seminars and association meetings on-site with the show which has proved to be enormously beneficial to attendance and sales at the show.
For 2010, BDC Advertising was asked to expand the show’s advertising footprint which includes multiple insertions in some 29 publications, 4 radio stations and an online Adwords campaign. BDC was responsible for all media buys, creative, placement, website development, SEO, Adwords, radio scripts, remote broadcasts, PR, coordination and follow-up.
Even though the show closed just a few days ago, BDC and the N.W. Ag Show management team are already making plans for next year’s show with website updates underway, post-show PR and a top-to-bottom evaluation of show efforts and strategy.
BDC Wins Wilco!
BDC Advertising, Inc. is pleased to announce the addition of Wilco Farm Stores to our client list. Wilco is an Oregon-based retailer with stores and business interests in Oregon and Washington. Wilco has three distinct divisions starting with 11 retail stores that offer a variety of hardware, farm supplies, gardening, clothing, pet supplies, pet services, fencing, feed and other items. Wilco also has an Agronomy Division and Fuel Division that is punctuated by an enviable emphasis on customer service and customer delivery to the N.W.’s broad and valued agricultural community.
BDC Advertising, Inc. was selected to develop, produce and launch a new website for Wilco that embraces all three divisions and shares the rich and important story of this proud Oregon company. The effort is intended to leverage new web technologies to better connect Wilco’s customers with the company and keep the market apprised of the companies deep product offering and services.
BDC was selected from a field of several and a final group of three after several interviews, submissions and a final presentation that detailed BDC’s tailored vision and thinking.
BDC is expecting to launch the site early this summer.
