BDC Team
With more than 20 years in advertising and promotions, Alex serves as BDC’s lead creative force. Alex’s sense of the market and creative messaging generates results and action. Alex is uncommonly skilled at organizing complex campaigns; creating easily understood messages that accurately capture the campaign’s intent; and has broad set of resources and contacts at his disposal. He is the consummate marketer who is responsible for program measurement, market research, social media and association marketing in this campaign. Alex has achieved much in the world of marketing and advertising having launched several new products successfully and elevated others beyond all expectation. Presently, he’s launched an involved social media campaign for a new product using You Tube and Word Press blogs with direct integration into the client’s website. The benefits of this campaign will continue to blossom years after its initiation. Alex’s portfolio of work is beyond impressive. He’s pioneered a number of business-enhancing campaigns across dozens of different industries. Whether it’s boats, hot tubs or medical centers, Alex has developed effective solutions that have enabled the growth and prosperity of their businesses.
Trey Carskadon, Vice President
With an extensive background in government relations, coalition building and marketing, Carskadon brings his 20 years of marketing and public relations experience to BDC Advertising, Inc. He currently serves as the Chair of the Oregon State Marine Board, is the lobbyist for the N.W. Sportfishing Industry Association and represents the Oregon Marine Trade Association as their Government Affairs Liaison. Carskadon successfully defended the Oregon marine industry when legislation threatened to ban two cycle outboard motors. He was hired by the National Marine Manufacturers Association to develop and write the defense for the industry that was later used as the national model in protecting marine industry interests. Carskadon has a long background in natural resource issues and works collaboratively with a range of environmental, conservation and industry organizations. Trey’s also a savvy marketer with decades of experience and dozens of clients. With a deep background in copywriting, Trey’s also worked as a television show host of more than 10 years (America’s Outdoor Journal), he was also the host of a long-running radio program (Inside The Outdoors) and has penned more than 1,000 articles over his tenure as an outdoor writer. Trey’s developed dozens of successful advertising campaigns, product launches and marketing projects and continues to maintain a hands-on approach to all his client’s work.
Melodi brings two decades of graphic design experience, client relations and campaign execution to BDC Advertising, Inc. Melodi’s ability to take raw messages and work them into compelling, effective presentations is without equal. Her depth of understanding and translation of ideas into effective advertising and information forms is exceptional. Melodi’s an award-winning designer and she’s also our in-house social media expert. From blogs and tweets to knowing all that’s available in world of social media, Melodi is always an essential member of the team for any BDC campaign.
Gary Hepting, Senior Web Developer
Specializing in hand coding web applications using standards-compliant HTML and CSS layouts, PHP programming, developing MySQL database applications, Search Engine Optimization and online marketing, Gary is an extremely valuable team member to have on any web-based project or campaign. His insight and knowledge of internet technology and his passion for web development are why he is one of the most capable and enthusiastic developers in the Portland area.
Kevin Saelee, Web Developer
Brandon Boyd, Social Networking Engineer
Matt Bauer, Production Designer
Cheryl Mayhew, Financial Manager
