Duckworth Welded Aluminum Boats
Regarded as the preeminent builder of heavy-gauge welded aluminum boats, Duckworth Boats required a website that properly reflects their passion for design excellence and commitment to detail and lifetime construction. BDC went to work and assembled a site that from top-to-bottom exudes the excitement, attention, care and dedication to the products they build and customers they serve. From the color palette and site navigation to the depth of content housed in the site, the Duckworth website has been an essential marketing tool for the company that pulls in viewers from around the world. Within the category, it’s considered to be the most useful, visually pleasing and effective website available. A feature we’re happy to take credit for.
Weldcraft Marine
Weldcraft has been the leader in building quality welded aluminum boats since 1968. That’s 40 years of rugged, innovative designs for outdoor enthusiasts, families, and fishermen. Heavy duty, welded aluminum jet boats are unique to the Pacific Northwest, usually associated with running whitewater rivers. Though our roots are in jet boats, Weldcraft has evolved to offer innovative outboard designs and stern drive models with broad appeal to families and fishermen enjoying rivers, lakes and coastal waters. By improving upon our traditional designs, we’ve increased the versatility beyond the “river rat” image.
Yakima Bait Selects BDC Advertising, Inc.
Posh Lingerie Signs
2011 Duckworth Brochure
Weldcraft Print Ads
BDC Caught Telling Stories Again
There is a story unfolding in downtown Oregon City. The story is about a town built by the calloused hands of blue-collar workers. It’s a town in transition and revitalization into a thriving center of commerce and community. BDC was called on to help tell this story with an integrated campaign, beginning with a signature printed marketing recruitment piece. This piece was designed to complement ongoing efforts with business owners and developers looking for new opportunities by illustrating the investment and activity happening downtown. The initial impressions from Main Street Oregon City indicate this is a strong selling piece for the downtown initiative.
BDC Advertising is deeply involved in a variety of government affairs from community involvement to advocacy and this project is just one of the dozens completed in 2011 to the benefit of local, state and federal entities.
Email Marketing Segmentation
Email Marketing Segmentation
The stalwart of modern-day communications, email continues to prove a valuable marketing tool. How can your organization leverage this communications channel to help your business grow? One key to leveraging email marketing is to focus on email list segmentation to provide more value for your customers.
Segmentation by customer sales: All businesses have a percentage of customers who are extremely profitable. One customer spends $100 and another spends $1,000 and it often costs the same dollar amount for a company to acquire either customer. With list segmentation by sales, you take the top 10% of profitable customers and make it your mission to add value for them through email communications.
You could reward these customers by inviting them to a VIP event, a private shopping session, or perhaps by giving them a free gift card or discount for their patronage. Keeping your existing high-value customers happy can pay dividends when those customers have another opportunity to buy. They reward you with a large amount of value, so it makes sense to take the time to provide more value for them in turn.
Segmentation by product or service: No one knows your offerings better than you do. Are there certain aspects of that product or service you can share with your customers that will help them use it more effectively? By segmenting your email list by product, you begin to create more relevant information to those who could genuinely use your help.
In the case of an auto dealership, perhaps you begin sending out an email to your Volkswagen Jetta owners. You can add value for your customers who purchased Jettas by giving tips about how to adjust their sound system to get the most out of their music. You could give them a sneak peek at the brand new model that just rolled into your showroom. You could talk about the Jetta owners BBQ event that is coming up next week at your dealership. By making connections and providing value, you change the customer perceptions of your business from a profit-making venture to being seen as a trusted advisor…leading to greater customer loyalty and greater profits.
There are a number of smaller segments you can explore once you get your email list up and running. After looking at email open rates and click-through rates, you can see who hasn’t been too interested in your emails and invite them to re-engage. Perhaps you can give them an offer on their first order, or suggest a few ways to get involved with your organization. Once they start to respond to your emails, you have an opportunity to move them to your “engaged customers” list and continue to work on other customers.
One of the best things about email marketing is the return on investment. With current clients, we have seen generous returns as email list signups begin to build some momentum. We look forward to helping your company create value through email segmentation. Feel free to set up a meeting with us at BDC advertising. We would love to discuss how email marketing can add value for your industry and your customer base.
BDC Lands RBFF
In the world of angling outreach, the Recreational Boating and Fishing Foundation is a big fish. BDC was recently selected to produce website copy and manage some of the RBFF’s social
networking efforts. “We’re thrilled to be working hand-and-glove with the RBFF, said Trey Carskadon, agency partner at BDC Advertising.” “We’ve been big fans of their objective to elevate boating and fishing nationally since they started. RBFF is on the front lines in recruiting new and lapsed anglers and retaining current enthusiasts through a number of creative campaigns. Earning their business plays to our strengths and our continuing commitment to sportfishing and boating.”
BDC Advertising’s portfolio reads like a who’s who in fishing with several new accounts coming aboard soon with some big announcements to be made at ICAST, the national industry trade show for the sportfishing industry held in Las Vegas next week. “We’re so pleased to see our accounts thriving in what has been a challenging business climate and so appreciative to see our business growing,” Carskadon continued. “Our clients have been amazing. They are BDC Advertising and we’re grateful for their business. We’re equally excited to be growing with new business which will benefit all of our clients as we add staff and resources.”
BDC Advertising is fortunate to have a number of distinctive strengths. Building dozens of websites a year has helped build a reputation as a leading digital agency. An in-house social media team works to keep BDC clients relevant and top-of-mind on a day-to-day basis. Under the direction of partner Melodi Dugan, BDC’s graphic design ignites attention and transforms messages into action. Then there’s the video work, PR, POP, media buying, direct mail, event promotion, planning and budgeting…all areas of expertise that propel our client’s business to the top of the market’s awareness.
Gamakatsu Print Ads
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 Precious Metals |
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