Oregon HotSpring Spas
Maxima Fishing Lines
Northwest Agricultural Show
Northwest Cancer Specialists
Lamiglas
As one of the world’s preeminent premium fishing rod builders, Lamiglas offers over 400 different rods. For the past 8 years, BDC Advertising has effectively positioned Lamiglas in front of its target, speaking to them in their language and striking value statements that have driven sales nationwide. When faced with the challenge of how to explain their incredible breadth of product, BDC went to their factory and over a very long day and night took every rod they build and arranged them in a sunburst that provides a clear example of their offering. The results even surprised us. Over-and-over we’ve heard firsthand at trade shows and on our road trips what an impact that image has made on people’s perception of the company. If a picture is worth a thousand words…well this image has been worth millions!
Kodiak Lodge
Advertising should speak to your market directly. The better the ad conveys messages that feel like they’re communicating to individual targets, the better the results. In the end, the prospect should say, “these people understand me”. That’s exactly what BDC did with Kodiak Lodge. Through a carefully worded and creatively executed ad series we shared the message of this fine fishing lodge by speaking directly to the market in a manner that confirms the lodge understands who they are and what they want.
GrovTec
Fisherman’s Marine
BDC Advertising knows retail. Trey Carskadon, BDC Vice President is frequently quoted as saying, “Nothing happens until the retail sale is made.” His partners, Alex and Melodi fully agree. You’ll see this affinity for and commitment to the retail sale evident in the hundreds of ads BDC produces annually but also in their insert advertising work, flyers, stuffers and other print pieces designed to drive retail sales. Fisherman’s Marine & Outdoor is a good example of this retail acumen. BDC produced dozens of inserts for Fisherman’s from single page ROP ads to 8 page inserts and consumer tradeshow handouts.
Duckworth Boats
Print advertising has long been a staple of BDC Advertising. With individual histories that stretch back 20 years and more in the advertising business, all of the partners and associates have been well-steeped in the world of print advertising. In the heated competition for eyes and results print advertising has to get noticed first and generate action, second. BDC knows this all too well and has honed their print skills over thousands of ads. Duckworth Boats has been the beneficiary of this experience. A well known boat brand in a highly competitive category the advertising speaks to the market in a way that’s clever and effective. It’s advertising that gets noticed and as one of BDC’s anchor accounts, the results have been remarkable as Duckworth has captured increases in marketshare and sales volume.
Caddis Wading Systems by Seasonal Marketing
Waders for fishing and hunting are a highly competitive category. When Seasonal Marketing entered the fray it was no easy chore gaining a foothold and building business. Thanks to Seasonal Marketing’s long and distinguished history in the fishing business doors opened quickly and sales rallied. As the company gained market momentum the need for top-level print collateral became essential and BDC Advertising went to work for Seasonal Marketing creating consumer and vendor brochures that properly represented the product attributes and benefits. The results of this collaboration have been nothing short of amazing as Seasonal Marketing continues to grow in spite of heavy competition and economic obstacles.
